Global warming affecting fashion industry

Global warming affecting fashion industry Global Warming Affecting Fashion Industry According to an interesting article in Australias The Age, global warming is wreaking havoc on the clothing industry. In many parts of the world, there just isnt as much difference between the seasons anymore and overall the trend is towards warmer weather. The clothing industry relies on delineated seasons to sell different types of apparel. But if you can wear flip flops all year long (and not just in Southern California), clothing sales will drop. Warmer weather also affects the type of fabrics designers use and the styling. It is forcing fashion houses to ditch traditional seasonal collections for transeasonal garments that may lead to a drastic overhaul of fashion show schedules and retail delivery dates. The whole fashion system will have to change, Beppe Modenese, founder of Milan Fashion Week, told The New York Times last week. The fashion system must adapt to the reality that there is no strong difference between summer and winter any more You cant have everyone showing four times a year to present the same thing. People are not prepared to invest in these clothes that, from one season to the other, use the same fabrics at the same weight. Mr Modeneses comments came as New York fashion retailers blamed a prolonged Indian summer for poor autumn sales. Who needs a woollen pea coat when it is 30 degrees-plus? So worried are some fashion houses about the impact climate change is having on the way we dress and shop, they are calling in the climate experts. The Wall Street Journal reported last month that American retail giant Liz Claiborne Inc had enlisted a New York climatologist to speak to 30 of its executives on topics ranging from the types of fabrics they should be using to the timing of retail deliveries and seasonal markdowns. Other US fashion retailer giants, including Target and Kohls, have also started using climate experts to plan their collections and schedule end-of-season sales. And from January, Target will sell swimwear year-round. Closer to home, fashion designers say they are increasingly designing transeasonal collections using lighter- weight fabrics for a more temperate climate and readjusting their in-store delivery dates in line with the unpredictable seasons. Theres really no such thing as defined autumn/winter and spring/summer collections any more, says Margaret Porritt, of Melbourne fashion label Feathers. A lot of my garments are more transeasonal and rather than dropping them into store twice a year like I used to, I tend to move things in and out of store every couple of weeks, depending on the weather. Things were different when she started the business 35 years ago. Back then winter went into store in mid-January and summer in mid-June and that was it. There was nothing in between. I also used a lot more heavier wools and made great big heavy coats. I cant do that anymore; it just doesnt get cold enough, even here in Melbourne. They just dont sell. Its true that we dont buy as much heavy winter clothing as we used to, now that we think about it. And our boot purchases have also tapered off, which is a shame since we adore boots. But unlike Mary-Kate Olsen, we just cant wear sweaters, coats and boots on an 80 degree day. We adore winter clothes: cashmere sweaters, fabulous boots, wonderful hats and a gorgeous coat all make an appearance after the first frost. The thought of living year round in shorts is appalling to us. We may have to consider moving north in the future. Wednesday, February 07, 2007 10:51 posted by BlogMeister Anxiety, Addiction and Depression Treatments American Fashion Industry Issues, Fails to Enforce Health Guidelines New Yorks February fashion week is one of the industrys most lavish, celebrated events. Amid the lights, parties and big names, it would seem to be very easy to forget the issue that has wracked fashion for the past year: the increasing prevalence of eating disorders among models and the young women they influence. Where Spains Association of Fashion Designers passed a ruling to forbid the participation of models with BMIs lower than 18 (the World Health Organization states that 18.5 or below is underweight) and asserted that display clothes be no smaller than size 8 (the average American woman wears size 14), the Council of Fashion Designers of America issued a statement containing general guidelines but no plans for direct enforcement. Among their suggestions: There should be no models under 16 and no work after midnight for models 18 and younger; the consumption of cigarettes and alcohol on location should be forbidden; statements on the early signs of eating disorders should be officially issued to those in the industry; models identified as suffering from eating disorders should be required to receive professional help; the industry should develop workshops designed to address the impact of eating disorders and the negative effects of smoking; organizers should provide healthy snacks backstage during shows. Glaringly absent from this list are any mentions of body mass or plans for enforcing the guidelines proposed within. While designer-sponsored press releases and conferences convey some degree of responsibility on the industrys behalf, they ultimately amount to little beyond empty attempts to satiate the publics desire for some form of regulation. Designers attempt to shift blame to the modeling agencies themselves which, they argue, serve as the mother(s) of the models. The idea that these agencies should control the eating habits of their models while designers continue to showcase remarkably small clothing is difficult to rationalize. In another flaccid attempt to deflect criticism, the organizations executive director claims that A lot of the girls who work the runway are genetically thin. You go backstage and you see a lot of girls eating a lot of food and theyre not gaining weight. Statements like these strain credibility, and many eating disorder advocates are not satisfied wi th the measures taken thus far, believing that PR campaigns and suggested guidelines constitute an insufficient response to a very serious problem. In a society where more than 80% of ten-year old girls describe a fear of getting fat and one in two fourth graders are currently on some kind of diet, those who are even indirectly responsible for shaping the popular conception of beauty and body image need to reassess their own principles. After viewing photos of fashion models, 70% of young women described themselves as angrier and more depressed than they had been before. In surveys, three out of four women listed an ideal size at least 10% underweight. And despite the presence of eating disorders and body image issues across the social spectrum, most insurance companies hesitate to approve treatment for these conditions, essentially making the argument that the issue is not a matter of diagnosable disease but a faulty sense of self-control. Designers, advertisers and models themselves argue that they have no control over the state of their industry and the ideals it projects they simply go along with whatever sells at the time . Who, then, is responsible, if not the producers of the very images that encourage the epidemic? PR campaigns aside, consumers and public health advocates cannot tolerate this continued reassignment of blame. The fashion industry must own up to its pivotal role in the eating disorder debate and strictly enforce regulations designed to promote healthier, more realistic lifestyles. Category: Diet , Aging and Eating Disorders

The Use of Force :: essays research papers

The doctor in "The Use of Force" is very unprofessional. He describes the patient in a very infatuated way. The doctor also abhors the way the parents of the patient referred to him. And the doctor treats the patient aggressively. From the moment the doctor enters the house. He introduces the girl to us in an infatuated sense. He saw her as a "very attractive little thing" and he described her to have "magnificent blonde hair†¦ one of those picture children often reproduced in advertising leaflets and the photogravure sections of the Sunday papers." Throughout the process of the examination we see that he "had already fallen in love with the savage brat.† The doctor forces the examination on the girl for the sense of self-enjoyment. As he said, "it was a pleasure to attack her." The doctor seemed very unprofessional when he detested the way the mother, referred to him. When the mother told her daughter that he is a â€Å"nice man† and that he won't hurt her, he became very impatient and mad. This is very ironic because all parents usually tell their kids that doctors are nice people. Why did he become angry with that comment? Ironically enough, doctors are supposed to be nice to their patients and the parents of the patients, at least the professional ones. Doctors are usually extra tolerant towards kids, and are trained to handle kids like this specific patient, who do not wish to cooperate. In attempt to examine the patient, the doctor acted extremely unprofessionally. The doctor was very forceful and harsh. When the young patient wouldn’t allow the doctor to look into her throat, the doctor forced the wooden tongue depressor between her teeth, and the patient broke the tongue depressor. The doctor at that point had become violent, and decided upon continuing the examination with additional power towards the young patient. While the young patients’ mouth was bleeding because of the broken wooden depressor, the doctor forced the handle of a smooth metal spoon into the patient’s mouth.

Micromax Mobile : How to Increase Market Share

Consumer buying behaviour report Micromax mobile phones By Mansi Choksey Roll no. 19 PGDM Marketing Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of  the brand  at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung (IDC Report). Brand’s success can be attributed to it’s ability to understand the need of the market ,aggressive marketing with a budget of Rs. 00 crore and smart  distribution channel  management. Its one of the leading Indian Telecom Companies with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionised the telecom consumerspace. As pe r IDC report Micromax displaced LG to become third largest selling  mobile handset company  in india with a market share of 6%.Nokia is market leader with 62% share and Samsung is on second place with 8% market share. The company today sells more than a million handsets a month and is now a Rs. 1600 cr worth brand. The company has presence in more than 500 districts and 90,000  retail outlets. The company started its Mobile handset business in 2008 and the challenge was to establish an identity in a market dominated by big MNCs Like Nokia,Samsung,LG and Motorola. Today Micromax has become a brand which people relate and look up to for realizing their individual device preferences and other out-of-the-box solutions.Micromax, is now churning out 1 million phones a month. Micromax is on a mission to successfully overcome the technological barriers and constantly engender â€Å"life enhancing solutions†. The company's vision is to develop path-breaking technologies and effi cient processes that incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted market leader amongst people. Micromax founders : Rajesh Agarwal: handles company finances Sumeet Arora: chief technology officer Vikas jain: handles alliances with other companiesRahul Sharma: risk taker with the big ideas 4 P’s of marketing for Micromax mobiles: 1. Product Micromax has been quite effective in the marking a difference with almost every product that it launched. The range that they have covered varies quite a large variety. Right from the handsets with 30 days battery backup, dual SIM, handsets switching networks (GSM -CDMA) using gravity sensors, aspirational QWERTY keypad handsets to operator branded 3G handsets to the most exciting OMH CDMA Handsets, etc. Every product of Micromax had the potential to grab the attention of media as ell as the consumers in a market which is already flooded with mobile phone handsets and a launch is there in ever y day or two. 2. Price Micromax specialized in entry-level and mid-segment handsets priced between Rs1,800 and Rs2,400 when it started selling the devices in 2008, confining itself to small towns and rural areas in the first 12-18 months. Encouraged by its success, the firm expanded to larger cities and now has a distribution network of 55,000 retailers, which it plans to scale up to 70,000 by the end of March as part of its strategy to raise sales to 1. million handsets a month. 3. Place Micromax is one of the leading Indian Telecom Companies with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. Micromax has invested Rs100 crore to set up a plant in Baddi in Himachal Pradesh as it feels outsourcing manufacturing completely leaves the door open for supply-side uncertainties. Production will be scaled up from an initial 50,000 per month. â€Å"If everything goes right, by the third phase in March 2011, the Baddi plant will b e making about 500,000 handsets,† Jain said.If the plant isn’t able to cope with the numbers, the fallback plan is to acquire a facility in South Korea, Taiwan or China, he added. 4. Promotion Having gained traction, Micromax is also working on a strategy to create awareness in the metros, which includes tying up with MTV for co-branded phones. Micromax has also tied up with a Bollywood celebrity â€Å"AKSHAY KUMAR† as brand ambassador. Micromax has also tied up some pretty big brands like Yamaha for enhancing their audio experiences and the X360 comes with an MTV branding and exclusive content.It is utilizing the integrated market communication tools like sponsoring events (cricket match and film awards), advertising through hoardings, TV, radio etc very effectively. With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic outlook for the telecom consumer space. Currently present in more than 40,000 stores across the count ry, the company plans to have an aggressive market incursion to reach out to its customers through 70,000 operational stores in the coming year The following tools of IMC are being used by Micromax:Events and experiences For marketing of its products the company is riding on two enduring Indian obsessions–sports and films–to build its brand. Following up on its association with the popular Twenty20 cricket Indian Premier League (IPL), Micromax, a brand that is less than three years old, has become the title sponsor of almost all tournaments and series of which India is a part, including the recently concluded Asia Cup, the forthcoming India-Sri Lanka Test series and the India-New Zealand-Sri Lanka tri-series in August.The objective behind the cricket â€Å"roadblock†, as such behavior is termed in advertising, is to drive brand awareness and recall. The company believes that while cricket may boost a brand instantly, viewers may still not remember the brand afte r the match or the tournament. Even if consumers remember a series, they may not remember the advertisers. That's when they thought of a roadblock and decided to sponsor all cricketing properties post IPL. Bollywood is also a major platform for the brand, which is targeting consumers between 18 and 27 years.Bollywood's most bankable star Akshay Kumar was signed on as the brand ambassador six months ago. More recently, his wife Twinkle Khanna was engaged to promote Micromax's bling phone that comes with Swarovski crystals and a vanity mirror. To push its association with films, the firm also sponsored the IIFA (International Indian Film Academy) Awards held in Sri Lanka, where Micromax recently launched its phones. The brand is now ready to enter Bangladesh and West Asia. Advertising Broadcast media micromax use television to broadcast their advertisements. Apart from using cricket, films, celebrity micromax also advertise through news papers.They also utilize hoarding and bill board s to advertise their products. Prime site recently kicked off a month-long campaign for Micromax mobile phones in Delhi, executed mostly through hoardings. Going further, this promotion will be extended to the other regions of northern India as well. All the Medias used by micromax are very carefully selected as to reach its target audience and through each medium the innovative aspect of the product is portrayed. The three advertising objectives of micromax mobile are * To create awareness * To increase recall of their brand * To create brand equity.Company’s current marketing strategy: 1. Tapping the Indian consumers by knowing what they need specifically: a. Indian context: When Nokia or Samsung roll out a new model they do so from its global portfolio rather than launching something specifically for India. Micromax realized the fact that there are certain unmet needs still there in the market which is not being addressed by big brands. Micromax’s strategy ,since th eir inception has been to identify the unmet latent needs of people and come up with a product which no one else has and thus fits well with the consumer need. b. Rural context:Micromax initially targeted rural market and once it established its presence went on to lure urban youth. Micromax’s first innovation – a handset with 30 days of standby battery life — crucial in a country like India where power failures are common. Also in rural areas its not easy to charge one’s mobile phones because not only are there power failures but also they don’t have money to pay for electricity every month and hence such a phone was introduced. Also One of the major aspects that contribute towards the substantial monthly growth of Micromax is its 80% sales in the rural areas.After building a strong presence in the rural market, where the prominence of both subscribers and operators is rapidly increasing, Micromax is now progressively moving towards establishing i ts foothold in the competitive urban towns as well. 2. Value for money & Cost effective: The company didn’t bank on price competition only rather it catered to the needs of people unaddressed by MNC brands. Big brand like Nokia, Samsung had not introduced Dual sim phones earlier. But with the onset of such phones launched by Micromax, Nokia , Samsung etc. ave tough competition and their phones are just a case of â€Å"me-too† products. Also Micromax has made sure that all their mobile phones are value for money and serve the purpose and the need of the customer. 3. R&D and Innovation : Versatile Product Portfolio: It was the first to introduce: a) Handsets with 30 days battery backup b) Handsets with Dual SIM / Dual Standby c) Handsets Switching Networks (GSM – CDMA) using gravity sensors d) Aspirational Qwerty Keypad Handsets e) Operator Branded 3G Handsets f) OMH CDMA Handsets, etc. . First mover advantage: They have introduced phones specially targeti ng the Indian people which were never even thought of remotely by the top players in the mobile phone industry like Nokia & Samsung. So they clearly have a first mover advantage. 5. Outsourcing the manufacturing: Instead of manufacturing itself, Micromax sourced its handsets from 12 factories in China, South Korea and Taiwan. It was model-based sourcing: Micromax would come up with an idea and give it to the factory best placed to deliver it.This is different from, say, Nokia, which would be compelled to stay in-house or go to a vendor-partner, even if another vendor had better capabilities to execute a particular model. 6. Smart distribution channel management: Micromax also looked at distribution in a new way, standing by its cash-only model. While rivals offered a 60-day credit line, Micromax refused to give credit. â€Å"If the distributor does not buy your handsets, there is no pressure on him to sell them,† explains Mr Agarwal. At the same time, Micromax offered to supply distributors regularly to keep inventories down.So, distributors didn’t have to shell out large amounts upfront or have a lot of money locked in. â€Å"If we give a distributor 1,000 handsets and ask him to sell them over a month, he will worry about his daily sales,† says Mr Agarwal. â€Å"But if we supply less, demand will be close to equal or more than supply. †Micromax has 34 super-distributors across India. Unlike a Nokia or a Samsung, it doesn’t interact with the 500-plus sub-distributors. Neither does it intervene in how the super-distributors sell or place the products. â€Å"We offer our super-distributors a 15% margin, which is higher than the ndustry average of 6-10%,† claims Mr Jain. 7. Unmet needs of consumer 30-DAY BATTERY PHONES April 2008: Rs 2,249; Now: Rs 1,999 The X1i, Micromax’s first phone, had a battery that could give 17 hours of talk time and go 30 days on a single charge. DUAL-SIM PHONES July 2008: Rs 1,999-12 ,999 For those who want two numbers but one handset PHONE-CUM-REMOTE May 2010: Rs 2,999 A mobile that can switch TV channels and even change the AC Temperature PHONE-CUM-STEREO Feb 2010: Rs 4,999 With 3D surround sound, fed by Yamaha and Wolfson BLING Feb 2010: Rs 5,500 A big hit with women, comes with Swarovski embellishmentsIN THE WORKS A mosquito-repellent phone. A phone that can be used as a computer mouse Micromax focuses on being different 8. Production related moves: Micromax is investing Rs 100 crore to set up a manufacturing plant in Baddi, Himachal Pradesh, to ensure its outsourcing model does not cause supply-side uncertainties. Production is being scaled up from 50,000 units per month to 500,000 units a month by March 2011. How to increase the market share with respect to the consumer buying behaviour: Steps of consumer buying behaviour: 1) Need awareness:The beginning point of most purchasing is your potential buyer recognition of a need in their life. This need can be established by encountering a problem or prompted by a company's marketing. Already Micromax is into a lot of marketing through promotions, Ads, sponsorships of events, etc. But few suggestions on that front to make sure that their potential consumer hears them rightly is – * Now they are at the 3rd position in the mobile handset industry and they have achieved a good market share in a very short span of time, so their advertisements should focus on brand building. They don`t develop very creative advertisements, sometimes their advertisements are mere noises like the advertisement featuring Akshay kumar. They must add creativity to their advertisements. (Micromax Bling Ad featuring Twinkle Khanna is an exception to this point). * Break the resistance of no need by aligning their marketing with the current needs and wants of your market. * It’s a general norm that whatever is expensive is good to use, of high quality, has more life and is definitely something which wil l increase one’s status.So it would be a good strategy to increase the prices which will work for the image of Micromax because there is a risk of the brand being perceived not as an aspirational brand but a ordinary price warrior if it does not focus on the quality of the communication. * The needs of not even two consumers are the same. Therefore, they buy only those products and services, which satisfy their wants and desires.To survive in the market, a firm has to be constantly innovating and understand the latest consumer needs and tastes it will be extremely useful in exploiting marketing opportunities and in meeting the challenges that the Indian market offers. This reality can be turned into an opportunity by introducing â€Å"Customization of mobile phones†. a) People can goto Micromax mobile stores, and fill a form listing their options of the type of phone they want, color of the phone, screen size of the phone, features like audio player, radio, one  œtouch applications, etc. ;amp; all other specifications of the phone. ) Once that form is filled the Micromax staff can show a picture of the newly designed phone to the consumer on a computer and if necessary can make any changes and then finally place the order for such a phone. c) Payment terms and conditions can be advance payment – half the price of the phone at the time of placing and half at the time of delivery. This makes the consumer feel that the mobile phone company is not only generally consumer centric but it believes in the fact that every person is different and unique in his/ her own way and would have different needs and wants.Also this gives a chance to the consumers to become innovative and its definite that a consumer will definitely want to buy such a phone again from Micromax. 2) Information search: Its important to make sure consumers know about all the new variants and products that the company introduces. With the rise of the Internet, it has never been easier for buyers to research their purchase. It needs to make sure that all information is readily available on the website.They can break the resistance of lack of education by adding an educational seminar to their marketing mix to provide maximum information about their company, phones, promotions, variants, prices, etc. to not just the tech-savvy urban population but also the rural people. Their goal at this point in the buying process is to get their product or service in front of the consumer. They need to make them aware of their solution. 3) Check options: Once the consumer understands his or her situation and has gathered research on possible solutions, the mobile handset buying process enters an evaluation period.The consumer now starts to take a close look at specifics, such as the company providing the solution, the brand name of the product, and the features and benefits of each solution. Branding  and product differentiation are extremely important tools of per suasion during the evaluation stage. This is where the strategies listed above would help Micromax gain an edge over its competitors and increase the market share when a potential consumer would sit and evaluate his options while buying a cell phone. 4) Purchase: After a comprehensive review of solutions and specific products and services, the consumer makes a purchase decision.At this point in the buying process, supporting information needs to be provided to reinforce the decision to buy. Help the buyer by telling them what and why the company/ staff in the store would recommend a certain handset as they are the experts in that. Also Depending on urban / rural population, the company can provide different payment options or billing terms. 5) Evaluation of the purchase: The buyer will look for reinforcement from media, friends, and other sources confirming they made the right decision. Cognitive dissonance or â€Å"buyer's remorse† happens when the buyer begins to feel the p urchase wasn't right for them.To make sure such dissonance doesn’t occur they should offer warranties, there must be after purchase follow-up calls to make sure that the consumer is happy with the handset he/she has purchased, excellent after sales service by opening as many service centers as possible in all parts of India. It is crucial to building strong relationships with customers and encouraging repeat purchases that you not only provide a positive purchase experience and after sale support, but that you strengthen the buyer’s perception that they made the right purchase decision.

The Complete AP Biology Review Guide for 2019

The Complete AP Biology Review Guide for 2019 SAT / ACT Prep Online Guides and Tips Reviewing for the AP Biology exam can seem daunting. There's so much material to cover, and much of it is highly complex. However, if you plan your time well and use appropriate study materials and strategies, you can expect a great score on the exam. In this article, I'll give you an overview of what the AP Biology exam is like, what you need to know to ace it, and how you can use your study time effectively before the exam on Monday, May 14, 2018 at 8 am! What's the Format of the AP Biology Exam? The AP Biology Exam is a long test, three hours long to be exact. Like other AP tests, it has two parts, a multiple-choice section and a free-response section (each of which is worth 50 percent of your score), although these sections are divided further into different types of questions. The multiple choice section has 63 actual multiple-choice questions and six grid-in questions, which are essentially short-answer math problems. This section is one hour and 30 minutes total. Each multiple choice question has four choices, down from five in earlier versions of the exam. Even though you technically have more than a minute for each question, I would recommend keeping your time under a minute per multiple-choice question on your first pass through the section. You should also take into account the fact that the grid-in questions may be more time-consuming. There is no guessing penalty, so you should answer every question even if you have no idea which choice is correct (after you've tried to figure it out of course!). The free-response section has eight questions total: six short-response questions and two long-response questions. This section takes up the remaining hour and thirty minutes of time. There is a 10 minute reading period at the beginning of the free response section. You'll need to pace yourself wisely on this section as well. Try to spend no more than five minutes on each short free-response question. Even though they technically come after the long questions, I'd recommend doing the short questions first to get yourself warmed up. If you manage your time well, you'll have at least 20-25 minutes left for each of the long free-response questions. Here's a chart showing the format of the exam. Multiple-Choice Section Free-Response Section Length 90 minutes 90 minutes Number of Questions 63 multiple choice 6 grid-in 6 short response 2 long response Percentage of Total Score 50% 50% The AP Biology exam is a marathon, not a sprint. If it helps, during the test you can think about how lucky you are to be taking a test and not running an actual marathon. What Do Questions Look Like on the AP Biology Exam? Here's an example of a multiple-choice question you might see on the AP Biology exam: You don't necessarily need lots of in-depth biology knowledge to answer this. The answer is A because the total volume of gas wouldn't change (and oxygen consumption would be unmeasurable) unless the carbon dioxide produced by the organisms was removed from the environment. You can see this from the information contained in the question. This question is part of a group of three questions that pertain to the experiment and data chart. You'll see many question clusters like this in the multiple-choice section. Here's an example of a grid-in question: The grid-ins are usually straightforward math problems that relate to biological concepts (the answer to this question is 60). Note that you are allowed to use a calculator on the exam, and you'll get a list of formulas that pertain to the course along with your testing materials. Here's an example of a short free-response question from the 2013 exam: This question requires an understanding of how evolution shapes the formation of new species (one of the "Big Ideas" of AP biology, which I'll talk about in the next section). To get the correct answer, you have to know the facts about evolution, but you also need to be able to apply that knowledge to make inferences about this specific scenario. This is why a deeper understanding of the main topics in AP Biology is so critical- the difference between knowing the facts about something and comprehending how it works can be surprisingly large. Here's an example of a long free-response question: This question is also heavier on analysis than straight up biology knowledge. You need to be able to read and understand the graphs and table so you can use them to inform your answer to the question. Once again, an understanding of evolution and the ability to apply that knowledge to a specific scenario is critical. What Topics Does the AP Biology Exam Cover? The College Board says in its Course Description that AP Biology has changed its focus from the more memorization-based curriculum that defined the course and exam in the past. The goal is for students to gain a deeper conceptual understanding of topics in biology. Reasoning skills and knowledge of the process of scientific inquiry are more important on the current AP Biology test than they have been before. The College Board has tried to structure the exam so that content knowledge and reasoning skills are intertwined. This can be both good and bad: the good is that you won't necessarily have to memorize as many little tidbits of information, the bad is that it can be harder to study for a test like this that covers more abstract forms of knowledge. More on how to manage this in the "How to Review" section! The exam and curriculum as a whole will be centered around your understanding of these four "Big Ideas," which each cover a bunch of different topics. Your success on the exam rests on being able to connect specific concepts with the overarching Big Ideas that define the course. Big Idea 1: The process of evolution drives the diversity and unity of life Includes: Natural selection Hardy-Weinberg Biodiversity and categorization of organisms Charles Darwin married his first cousin. You'd think he would know better. Big Idea 2: Biological systems utilize free energy and molecular building blocks to grow, to reproduce and to maintain dynamic homeostasis Includes: Molecular biology Biological systems and reactions Photosynthesis Cellular respiration Cell structure Cell membrane properties (diffusion and osmosis, proteins) Thermodynamics/homeostasis Immune response Photosynthesis is way more elegant than eating. Then again, flowers will never taste ice cream, so I kinda feel sorry for them. Big Idea 3: Living systems store, receive, transmit and respond to information essential to life processes Includes: Genes and gene mutations DNA/RNA Cell cycle (mitosis, meiosis) and cell communication Mendel and laws of inheritance Viruses Endocrine system Nervous system Deoxyribonucleic acid: It's DNAmazing!â„ ¢ Big Idea 4: Biological systems interact, and these systems and their interactions possess complex properties Includes: Enzymes Plant structure and systems Circulatory system Digestive system Musculoskeletal system Ecological principles Fun digestive system fact: If you eat a watermelon seed, a watermelon will grow inside your stomach. The ideal climate for watermelon growth is 96 degrees and highly acidic. Apart from background knowledge of this content, it's also important to understand your labs and the basic underlying principles that govern scientific experiments. If you know the ins and outs of experimental design, you'll earn a lot of points on the exam. I recommend the CliffsNotes AP Biology 4th Edition review book as a helpful resource for going over labs, but you should also look back at what you did in your class. I'll provide more details on this in the next few sections. Important Lab Topics Include: Artificial Selection Modeling Evolution Comparing DNA Sequences Diffusion and Osmosis Photosynthesis Cellular Respiration Mitosis and Meiosis Bacterial Transformation Restriction Enzyme Analysis of DNA Energy Dynamics Transpiration Animal Behavior Enzyme Catalysis Microscopes show us that the world around us is far creepier and grosser than we ever imagined. AP Biology Review Preview: Important Tips to Keep in Mind In this section, I'll give you some preliminary study tips that will help you get the most out of your AP Biology review time. Tip 1: Plan Out Your Time First of all, you should think about how much time you have left before the AP test. This will affect the structure of your study plan. If you're taking other AP classes or have a lot of commitments in general, you might want to start earlier depending on your confidence with the material. Consider your schedule and the time you're willing to spend on AP Biology. Since there's so much content in this course, I think 20 hours of studying is a reasonable goal. However, if you find that you're already scoring at a high level (a high 4 or anywhere in the 5 range), you might aim for just 10 hours or so. You should balance your time relatively evenly between studying the material and taking practice tests. In AP Biology, you might benefit from devoting a bit more time to practice testing. Since the test is now more targeted towards assessing analytical skills, practicing real AP questions may help you more than memorizing content (although both are still important!). I'll give you more information about how to use practice tests and review materials effectively in the next few sections. Tip 2: Use Appropriate Review Materials The importance of using the right review materials can't be overstated, especially in the case of AP Biology. With the recent changes to the test, it's critical that you don't use old study materials and assume they will give you all the tools you need to succeed in the new format. From reading student feedback on many AP Biology review books, it seems like some prep companies have struggled to adapt their practice questions and review methods to this version of the test. However, there are still resources out there that can help you. Review books that people found most useful include CliffsNotes AP Biology 5th Edition for content review and Sterling AP Biology Practice Questions for practice questions that will give you a good sense of what the new test is like. Pearson's Preparing for the AP Biology Exam book also has some good reviews and may be a nice source of practice free response questions. Strangely enough, the most popular prep companies, like Princeton Review and Barron's, have been less successful in updating their review materials to match the new test. If you get their review books, you should supplement them with practice questions from other sources. Avoid using practice questions that come from exams before the 2013 test, when the changes were implemented. You might still be able to use them to refresh your memory on certain topics, but they won't really prepare you for the more analytical framework of questions on the current test. Tip 3: Memorization Isn't Enough Even though AP Biology still involves a fair amount of memorization, you shouldn't focus exclusively on content knowledge and assume you'll do great on the test. Questions will test your critical thinking skills and logical reasoning abilities along with your knowledge of biology. That's why it's so important to spend a significant amount of time doing practice questions in addition to content review. Don't let the test surprise you! Tip 4: Don't Forget About Labs Revisiting old labs is not super fun (well, it wasn't for me), so you might be tempted to ignore them and just focus on studying content outside of the lab context. Try to avoid this temptation! Go through your labs, and make sure you understand their methodologies and the reasoning behind the results. Understanding the scientific method and the components of a good experiment is absolutely key on the AP Bio exam. The more lab review you do, the more comfortable you'll feel during the test. Remember the lab where you melted down entire trees into a mysterious green serum? No? Well then, you better get studying! How to Review for the AP Biology Exam When you're studying for the exam, follow the five steps below to make sure your AP Bio review is as effective as possible. Step 1: Take a Diagnostic Test The first step of your AP Biology review is to take a practice exam so you can see how much you'll need to study (and which areas need the most work). You should take your first complete practice test no later than the beginning of your second semester. You can use a practice exam from a review book or search online for a practice test. The review books I mentioned in the previous section have some good materials. When you take a practice test, make sure it's the new version of the exam. If you see practice tests that have 100 multiple choice questions in the first section, you're looking at an old version of the AP Biology Exam. You won't be able to rely on your scores on this version to get a clear picture of where you fall on the new test. Step 2: Calculate Your Score and Set a New Goal Once you've taken a diagnostic test, you can calculate your score on the 1-5 AP scale. According to the CliffsNotes review book that I mentioned above, you can calculate your score using the following method: Multiply the number of questions you answered correctly in section 1 (multiple choice and grid-in) by 0.725 Multiply the number of points you earned in section 2 by 1.25 Add those two numbers together to get your raw score Then convert the raw score to an AP score: Raw Composite Score AP Score 60-100 5 50-59 4 41-49 3 33-40 2 0-32 1 For example, if you got 42 questions correct on the multiple choice/grid-in section and earned 25 points on the free response section, your raw score would be (42*.725) + (25*1.25) = 61.7 = just barely made it into the 5 category! This is without taking the curve into account, which is different every year, but it should give you a rough idea of where you stand. Unless you're scoring a really high 5 (90+), you should still put in a bit of study time to make sure you're fully prepared. If you score low (a 1 or a 2), you might make it your goal to raise your score to a 3. Just keep in mind that some schools don't accept 3s for college credit, so you may want to aim higher after you make it to this first milestone. Most colleges consider a 4 to be the standard cutoff for AP credit, so you should try for at least a 4 if you're hoping to get a head start in college. Once you're consistently scoring in the 3 range, you can set a 4 or 5 as your goal. Even if you're already at the 4 or 5 level, you probably still have some room to improve. It's nice to get in some extra practice so that you feel very comfortable on the real test. Depending on how much you need to improve and how long you want to spread out your studying, you might come up with different plans. To improve by one AP score point, you can get away with studying only two months or so in advance. If you're hoping to improve by 2 or more AP score points, you should try to start midway through the school year if you want to avoid cramming. Confidence is key. If you need to wear a business suit to the test to make yourself feel in control, go for it (I am not responsible for the relentless mocking you will endure from your peers). Step 3: Analyze Your Mistakes This is the most critical part of the review process, and it's particularly important for AP Biology. There's a lot of material to learn, and you don't want to waste time going over concepts that you already have down. Comb through your mistakes on the diagnostic test to see where the most errors happened and why. Did your problems center more around lack of knowledge of background information or difficulty analyzing the scenarios presented to you on the test (you knew the information, but you couldn't get the question because it confused you)? You will most likely have a little of each type of problem, but if one is more prevalent than the other, you should take that into account for your studying strategy. For example, it wouldn't be a good idea to keep drilling yourself on basic content knowledge if most of your mistakes came in the form of misinterpreting complex questions or reading diagrams incorrectly. You would want to devote less of your time to reviewing biological terms and more of your time to doing real practice questions. Even in those cases, you'll probably still have at least a few issues with content knowledge. As you go through your mistakes, keep a running list of the ideas you need to revisit in your notes or review book. If you're caught off guard by your unfamiliarity with a certain topic, you should pay special attention to that topic in your studying. You may also notice mistakes due to carelessness or time pressure that aren't directly related to your knowledge of the material or understanding of the question. In this case, you'll need to think about revising your basic test-taking strategies. In the next step, I'll go into more detail on this. Do some practice test detective work! I think this is a detective. Either that or a random guy smoking a pipe and trying to figure out how bad the pimple on his nose looks. Step 4: Fix Your Mistakes There are a few things you can do to revise your strategies for taking the exam and effectively review concepts that you didn't understand. The obvious first step is to go back into your textbook, your notes, or a reliable review book (or even all three!) and brush up on the information you forgot. Sometimes for biology, this is a little overwhelming because of the complexity of the material. If you're trying to understand systems or processes, I'd recommend testing yourself by drawing diagrams of how they work. This will allow you to make connections between dry facts presented in the text and the biological reality of what's happening in the system. It will help you not only in your content knowledge but also in your ability to analyze related scenarios on the test. You can use this strategy for many concepts in AP Biology, and it will make them much simpler to understand. To correct your other mistakes that have more to do with question comprehension, you'll need to focus on doing similar practice questions. I'd recommend getting this book of Sterling AP Biology Practice Questions for some questions that are organized logically by topic area and well-aligned with the new exam format. More practice is also a good remedy for careless errors and time management problems. You can learn how to better identify the key parts of each question and avoid distractions that might throw you off. Underlining the most important parts of the question can be a good strategy if you're prone to careless errors. If time management is a problem, put some thought into why you ran out of time. Did you linger for too long on difficult questions? Remember, it's a smart idea to skip questions that are giving you a lot of trouble (not answerable within a minute) and come back to them later once you've gotten through the whole section. Practice makes perfect. Maybe you can compose an AP Biology song to help you remember stuff. "Now enzymes....BREAK IT DOWN!" Step 5: Take Another Test and Repeat Previous Steps Now that you've analyzed and fixed your mistakes on the diagnostic test and done some more targeted studying, it's time to take another practice test. Score the new test, then repeat steps 3 and 4. You should notice improvements as you continue to repeat this process and gain familiarity with the format and content of the test. If you don't notice positive changes from one test to the next, it may be time to reevaluate your review techniques. Depending on how early you start studying and how much you want to improve, you might go through these steps once, twice, or seven times. You can continue the process until you achieve your score goals or run out of study time! Conclusion The AP Biology test is a long exam, and it covers a wide range of material. Recently, the test was updated to focus less on information recall and more on analytical thinking, which can be good and bad. You won't have to rely on memorization as much, but your score will be highly dependent on your ability to think through complicated scenarios that are presented on the test. In your AP Biology review, you should still go over all of the information you learned in the course. However, you should also devote a significant amount of your time to practice testing so that you can learn to think the way the test wants you to think. If you plan your study time wisely and learn how to solve the types of questions that are most difficult for you, you'll be on your way to a great score! What's Next? Ready to jump into reviewing biology concepts? We have guides to help you review cell theory, enzymes, and homologous and analogous structures, as well as quick looks at parts of the cell (cell membrane and endoplasmic reticulum) and the photosynthesis equation. Wondering exactly how much time you have before your AP tests? Here are the AP test dates and times for 2020. If you're in AP Biology, you should consider taking the Biology SAT Subject Test as well. Find out the difference between AP tests and SAT Subject Tests and which are more important for college. Considering an AP Calculus course? Read this article for some guidance on deciding whether you should take AP Calculus AB or BC. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Analyzing the use of Databases in an Organization

Analyzing the use of Databases in an Organization According to the American Heritage New Dictionary of Cultural Literacy Third Edition, (n.d.) a "database consists of a set of data grouped together in one location in (or accessible by) a computer". A database stores keyed information in an organized and accessible manner. The size and capacity of databases can vary from a small database used by an individual to personal information, to an extremely large enterprise database that stores several gigabytes of information accessed by thousands of individuals within an organization. Databases are essential for almost every company in today's business world. Databases can help us to keep track of many things such as personnel, inventory, phone numbers, and important trainings and updates.Microsoft AccessMicrosoft Access for Windows is a relational database management system. Microsoft Access uses the graphical abilities of Windows so that one can easily view and work with his or her data in a convenient manner.database schemaMicrosoft Acc ess makes one data available to one quickly and easily, and presents it in an effective and readable way. Its ability to locate information using query by example eliminates keystrokes and consequently speeds up the development process of what an individual is trying to accomplish.Microsoft Access lets an individual examine his or her data in a variety of ways. Sometimes the information in a record is easier to understand if the fields are arranged on a form or a report in a visually pleasing way; sometimes an individual's need to see the maximum number of data records possible on his or her screen so he or she can have an idea of what he or she is working with. A Microsoft Access form is a special window that is used for data entry. One can use the visual capabilities of Windows to create a custom form using...

Monster Cookie Company and E-commerce Assignment

Monster Cookie Company and E-commerce - Assignment Example MCC company may face a risk of future closure because the company may hire dishonest web designers and programmer unknowingly who may tend to expose MCC business secrets to its competitors (Ghosh, 2001).Additionally, a mostly online business depends entirely on the mercy of their financial institutions. In case financial institution receives claims against the company from its suppliers, the bank may freeze the account of the company and this may cause the company to collapse (Ghosh, 2001). 4 Introducing e-commerce at MCC will enable the company to have a broader market of supplying monster cookies due to a wider geographical coverage established by e-commerce. This, in turn, will lead to an increase in companies sales and profitability (Al-qirim, 2004). Additionally, the company will have an opportunity of interacting with suppliers who can supply raw material for manufacturing monster cookies’ at a subsidized cost. 6 There are numerous e-commerce systems used by similar organizations among the systems include LinkedIn, twitter, facebook to name just but a few. Those systems have enabled similar organizations as MCC Company to have a broader network where business transactions can take place more efficiently and effectively (Al-qirim, 2004). 6 The most significant financial implication of e-commerce at MCC Company is that the company has to adopt the use credit cards in order to receive payments from virtual customers located in different parts of the world. However, this may lead to fraud because some online customers are dishonest and may tend to make payments using a defective and stolen credit card and this may cause MCC Company to incur substantial financial losses (Ghosh, 2001).

Life in the Digital Age Essay Example | Topics and Well Written Essays - 2250 words

Life in the Digital Age - Essay Example The development resulted in data transmission methods that had significantly faster speeds than the pre-existent methods of data transmission. In the end, the technology provided a fast and reliable method of communication that served as an alternative to the analogue communication tools of the day. Its pros facilitated its application in most of the communication of the world today. Telecommunications, television broadcasts, digital printing, and other major communication methods rely on digital methods in message transmission. In the last two decades, the development has been fast tracked with new communication methods such as the internet, social media, and online sharing coming into being. These have enabled worldwide connectivity with unrestricted sharing of all kinds of information. This has yielded a lot of benefits that have helped significantly in the covering of major milestones in the goal of global development and security. However, according to Cathy Davidson in Now You See It, the use of digital technology has also resulted in the social phenomenon of the generation having a paradoxical obsession with implications associated with living in the digital age. This raises the question â€Å"do we need to rethink and restructure the organization of our institutions so as to maximize the results because of the situation of the digital era?† Technology availability In the United States, investments into the technology industry has seen the availability of technology increase many folds as the population wants to access information and utility sites like social media. A PISA survey in 2006 showed that among pupils in the 15-year age bracket, over 95% frequently used a computer at home (Gros 26). The projections of this survey show that in 2013 this is a universal feature. The survey found that most of the children prefer the internet to all other media. The universal access has increased the overall time spent on screens with most teenagers spendin g a large portion of their time on social networks and texting using various gadgets. Television and video games are also a huge part of the lives of the young generation of today. This extends to young children under the age of six who are also accustomed to dealing with technologies. This shows that the young generation is accustomed to and views technology as a necessity in their lives. The development and use of the forms of digital technology has therefore succeeded in influencing the society in viewing it as a necessary part of life with some in the young generation relying heavily on it. This means it is necessary to have institutions of learning that consider this aspect of the young generation (Davidson 12). In comparison, the organization of institutions of learning tends to uphold teaching and assessment models that do not serve the new generation of students facing challenges in learning to think critically in the information overload era. In response, Davidson proposes that changes be made to the systems of learning to embrace digital technology in a fluid and participatory manner. One way of achieving this is the use of digital game-based learning technologies. Digital game based learning Digital game based learning (DGBL) is a method of instruction that applies principles of learning or content that is educational in digital technology in the form of video games aiming at engaging the student ("Digital game-based